Infiniti’s first diesel builds on everything the luxury automotive brand from Japan stands for. With exceptional refinement, plus sound and response akin to a sporting petrol unit, the new V6 powers the FX30d into the heart of Europe’s SUV mainstream – kicking off phase two of Infiniti’s European offensive
At a glance
• First ever Infiniti diesel – designed specifically for Europe with driving pleasure front of mind
• Bespoke 175 kW (238 PS) piezo-injection V6 with 550 Nm of torque
• 212 km/h, 0-100 km/h in 8.3 seconds – and outstanding overtaking ability
• 9.0 litres/100 km (combined) and 15 per cent lower CO2 emissions than FX37
• Extended cruising range - 1100 km potential (extra-urban consumption)
• European debut of unique new safety feature: Lane Departure Prevention
• Still a sports car at heart – paddle-shift change and available Rear Active Steering
• Joins petrol-powered FX37 and FX50 models in expanded new line-up
• Choice of luxury GT or sporting S themes, both topped by new Premium grades equipped as standard with every feature in Infiniti’s portfolio
• Available at Infiniti Centres throughout Europe with deliveries from July (depending on country)
OVERVIEW: THE CROSSOVER WITHOUT COMPROMISES
Infiniti’s biggest, boldest and best-selling model, the FX performance crossover, is the first to take Japan’s newest luxury automotive company down the road marked diesel – and into the heart of the European car market for the first time.
Building on everything the brand stands for, the FX30d going on sale across Europe from summer 2010 (depending on market) bears no compromises in taking the lower CO2 option. To match the FX’s powerful looks is a powerful new 3.0-litre diesel V6 whose 550 Nm of torque equals the best available.
Few SUVs in any class can match its long distance ability, with up to 1100 km between fill-ups possible on the new cruising fuel consumption of 7.8 l/100 km (extra-urban cycle).
Engineered especially for European conditions and European drivers, the latest model to join the FX range boasts exceptional diesel-engine refinement while remaining very much the sports car at heart. Like any Infiniti, driving pleasure is to the fore, particularly in the S version with standard Rear Active Steering (RAS). All versions inherit the petrol FX’s adaptive 7-speed automatic – complete with magnesium shift paddles behind the steering wheel.
Also to the fore is that other Infiniti speciality, a full equipment list. It is taken to new heights with the exclusive availability in the FX30d of Lane Departure Prevention (LDP). The world-first safety technology, making its debut in Europe, doesn’t just warn of “lane drift” but intervenes automatically to guide the vehicle gently back between the lane markings.
The V6 diesel launch marks the start of phase two of Infiniti’s quiet assault on the European luxury market. The diesel is expected to account for 85 per cent of sales of the FX, a car that already fulfils all practical requirements with its spacious five-adult cabin and easily reconfigurable rear seats.
In adding diesel power and facing rivals such as the BMW X5 and X6, plus Porsche Cayenne head on, the FX’s sales potential is multiplied by a factor of almost five – opening up more than three quarters of the diesel SUV sector to the FX’s unique blend of design, craftsmanship and technology. Thousands more drivers across Europe can now add the Infiniti FX to their choice lists – without endangering its status as the most individual of SUVs.
FX in Europe – the story so far
Diesel versions of the FX, precursor of a diesel-engined family of Infinitis for Europe, arrive in showrooms less than two years after the first petrol-engined models went on sale. In 2008 Infiniti was just starting out in Europe, but today with 35 Infiniti Centres open in 16 countries the infrastructure is now in place for the petrol models to be joined by the diesel FX – the key to Infiniti’s European growth plans.
In capturing 55 per cent of all Infiniti’s European sales since launch, the petrol FX has become not just the brand’s flagship but also its top seller. Its popularity with customers has been matched by enthusiasm from some of Europe’s most authoritative motoring magazines. In many group tests the FX has been ranked well ahead of its German SUV rivals.
Reflecting both the FX’s generous standard equipment and owners’ preferences for top-spec versions, the average FX in Europe is exceptionally fully equipped: seven out of 10 are fitted with Intelligent Cruise Control, eight out of 10 come with Infiniti’s Around View Monitor while virtually all (98 per cent) are equipped with the acclaimed Connectiviti+ DVD navigation and entertainment system.
Who are Infiniti owners? All unique individuals, that’s for sure. What they have in common is that they are young (average age is 47), invariably own their own business and have traded up from other premium brands, with BMW the most ubiquitous make. Audi, Mercedes and Porsche provide the next three most numerous models left behind by the new Infiniti FX owner. More than 40 per cent of FX owners already owned an SUV.
What do these people like so much about the FX? Infiniti research shows owners place design as the number one FX strength, closely followed by standard equipment, technology on board, acceleration, quality and interior style.
The SUV market in Europe
Infiniti expects the market for large SUVs in Europe to remain stable until 2012 after which it should grow slightly. This picture is in sharp contrast to the sales decline in this sector which began in 2007. That decline has now been halted.
Germany is the biggest Western European market for large SUVs, with the top six completed by the UK, Italy, Spain, France and Belgium.
Loyalty to large SUVs remains high. Loyalty to diesel as a fuel is even higher, with eight out of every 10 buyers in this market sector saying they would not consider any other type of fuel. Most importantly for the buyers who would consider a petrol engine, the FX37 and FX50 models remain integral to Infiniti’s European line-up.
The result is an exclusive and highly individual range of high performance crossovers with the FX30d being exactly the right car at the right time. Engine mix of the new FX range is expected to be 85 per cent diesel, 8 per cent V8 petrol and 7 per cent V6 petrol.
FX30d vs rivals
The introduction of the 3.0-litre V6 diesel engine enables the FX to compete with 76 per cent of contenders in the large SUV class. The vehicles available in this sector are numerous and varied, but for Infiniti two stand out as being key rivals for the FX30d: the BMW X6 and the latest version of the Porsche Cayenne.
The FX30d has more torque than the BMW, and also a higher top speed, and can match the Porsche for both power and torque.
The FX30d comes out substantially in front of any rival in the standard equipment stakes, just as the petrol FX37 and FX50 models continue to do. When adjusted for features, the FX offers European buyers an average 17 per cent price advantage over competitor vehicles.
FX30d IN DETAIL
V9X: Infiniti’s first diesel engine
When it was decided to launch Infiniti in Europe a diesel engine was deemed compulsory. But it had to be an engine that built on Infiniti’s core values and made no compromises on driving pleasure. During the study phase, after looking at other options, the Alliance decided to develop its own, the V9X, a common-rail 3.0-litre V6 with piezo injectors and high (1800 bar) fuel pressure,
From day one, Infiniti has been central to this engine’s development and literally its driver, including making the key decision of casting the block out of compacted graphite iron (CGI) in order to enhance the brand’s vital attributes of light weight and refinement more typically associated with a petrol engine.
As installed in the FX30d, the V6 is very much a bespoke Infiniti powerplant. Although the V9X is flexible enough to suit a range of Alliance models in front-, four- or rear-wheel drive form, to Infiniti’s specification the V6 features extensive changes in order to meet the specific requirements of Infiniti cars. The components unique to this engine include: cylinder block, crankshaft, intake manifold, fuel injection system, exhaust gas recirculation, turbocharger, sump and manifold catalyst. The FX30d’s V6 also looks completely different from the V9X in any other Alliance application.
To the benefit of packaging efficiency, crankshaft balance and reliability, the V6 has an angle of 65 degrees, with the turbo mounted within the vee. The heads are made of aluminium while the CGI block offers immense strength with light weight. CGI is up to 75 per cent stiffer than iron but, in the case of the FX30d’s engine block, weighs 22 per cent less.
The engine’s inherent stiffness is a big factor in allowing the FX30d’s exacting refinement criteria to be met without recourse to weight-adding extra engineering, such as ribbing or balance shafts. The FX30d’s engine is naturally smooth, as well as virtually inaudible from inside at idle and under constant load, while what noise it does emit under hard acceleration is pure sporting V6.
A variable nozzle turbocharger boosts power to 175 kW (238 PS) at 3750 rpm, making it among the most powerful single-turbo diesel units available. It could have been even more potent; Infiniti engineers were able to meet their performance targets even after detuning the unit by 20 PS to enhance responsiveness and reduce emissions. The V6’s torque output of 550 Nm, which peaks at just 1750rpm, matches the class best (Porsche Cayenne diesel) and endows the FX with outstanding overtaking ability.
Paired to the standard Adaptive Shift Control (ASC) 7-speed automatic transmission, performance is impressive: top speed is 212 km/h and 0-100 km/h takes just 8.3 seconds. Light weight, super-stiff and endowed with a lag-free and linear power delivery, even the new engine’s exhaust note has been honed to a sporting edge. The 3.0-litre V6 is one diesel engine guaranteed to put a smile on the face of the most ardent petrol engine fan.
The FX30d sets standards but also steers a path for other Infiniti models to follow. As the ongoing Europeanisation of the line-up gathers pace, diesel versions of the EX coupé crossover and all-new M-Line performance sedan will follow the FX30d over the course of 2010.
Petrol-powered FX
As well as the diesel, the FX range is available across Europe with formidable petrol power in the form of the FX37 and FX50, the models that launched the FX range in Europe in 2008.
Both the V6 3.7 and the V8 5.0 come with the acronym VVEL, Infiniti’s guarantee of high power but also maximum efficiency. VVEL stands for Variable Valve Event and Lift, the patented technology that continuously adjusts the valves, unleashing not just great power but doing so with higher torque and improved emissions over conventional variable valve engines.
Infiniti’s V8 offers an engineering masterclass – twin symmetrical air intakes, microfinished crankshaft, lightweight pistons, super-silent cam drive chains and an electrically driven cooling fan are all integral to it, along with the VVEL. It is what the engine can do, though, that impresses most – the FX50 S is one of the fastest and most rewarding crossovers on the road, with a breathtaking turn of speed and the muscular exhaust note to prove it.
The engine delivers 287 kW (390 PS) at 6500rpm, with an engine red-line 300rpm higher – relatively high for a V8 thanks to VVEL. Torque peaks at 500 Nm at 4400rpm, a flat curve below that ensuring pulling power is never in short supply.
Mated to the Adaptive Shift Control (ASC) 7-speed automatic transmission, the FX50 S delivers stunning acceleration with 0-100 km/h coming up in just 5.8 seconds.
The efficiency benefits of the VVEL system are shown by the FX50 S’s fuel consumption and emissions: 13.1 l/100km (combined cycle) and 307g/km of CO2.
The FX37 is powered by Infiniti’s illustrious 3.7-litre V6. Regularly honoured in independent awards the world over, the twin-cam 24-valve engine produces 235 kW (320 PS) at 7000 rpm with 360 Nm of torque at 5200rpm. This all-alloy sporting engine is no poor relation to the V8, endowing the FX with performance to shame many a sports car: 0-100 km/h takes just 6.8 seconds while the top speed is 233 km/h.
The FX37’s fuel economy (combined cycle) is 12.1 l/100km while the CO2 figure is 282g/km.
Whatever the engine, all FXs are equipped as standard with steering wheel-mounted gearshift paddles, an integral part not only of Infiniti’s 7-speed automatic transmission but also of the FX’s sporting appeal. In manual mode, the magnesium paddles enable drivers to change gear without releasing their hands from the steering wheel, a boon when fine speed control is needed on hilly or winding roads.
How the FX engines compare
|
FX30d |
FX37 |
FX50 |
| Engine |
V6, 2993cc |
V6, 3696cc |
V8, 5026cc |
| Max power |
175 kW (238 PS) |
235 kW (320 PS) |
287 kW (390 PS) |
| Max torque |
550 Nm @ 1750rpm |
360 Nm @5200rpm |
500 Nm @4400rpm |
| Top speed |
212 km/h |
233 km/h |
250 km/h |
| 0-100 km/h |
8.3 sec |
6.8 sec |
5.8 sec |
| Fuel (combined) |
9.0 l/100km |
12.1 l/100km |
13.1 l/100km |
| CO2 emissions |
238 g/km |
282 g/km |
307 g/km |
Exterior design
Consistently cited by buyers as their number one reason for choosing the FX, the FX30d inherits all its petrol counterparts’ athletic good looks. One glance is enough for the FX instantly to convey its strong performance personality. Its body eschews traditional 4x4 or luxury car design cues in favour of a far more sporting look, albeit one on a grand, SUV-type scale.
In fact the FX is far from the longest or tallest crossover in its class, a fact that endows its visual signatures – the long bonnet, muscular shoulder line and
coupé-like window profile – with a “rightness” achievable only with perfect proportions. There is nothing “on stilts” about the FX30d.
The powerful stance is heightened by a long wheelbase and wide track, leaving only vestigial overhangs, particularly at the front where the engine sits low down and far back in Infiniti’s “front-midship” chassis. It’s an arrangement that brings dynamic as well as aesthetic advantages. Alloy wheels fill the bulging guards with no apologies: the diesel comes shod with 20-inch alloy wheels, or 21-inch on the S models.
Design cues such as the double-arch grille, wave-form bonnet and distinctively shaped headlights are familiar from other Infiniti models. Form follows function –for example, the purposeful-looking chromed air vents aft of the front wheels channel air out of the engine compartment, reducing underbonnet air pressure and cutting front-end lift by five per cent – to the benefit of high-speed stability.
Engineers finessed even the smallest details to manage airflow. The front bumper sides, rear roof spoiler and even LED taillights were all shaped in part by the wind. The work paid off with a coefficient of drag of 0.36.
The FX30d is available with the same colour palette, leather and trim choice as the rest of the FX Line – with the added attraction of a diesel-only combination of Moonlight White body (Scratch Shield paint, of course) with Java hide.
Mechanical layout
The FX’s advanced FM (Front Midship) platform, lightweight construction, aerodynamic prowess and highly efficient intelligent all-wheel drive system provide the perfect accompaniment for the bespoke new V6 diesel engine.
The rigid FM platform architecture offers sports car-like front-to-rear weight balance and a relatively low centre of gravity, just what is needed for stable cornering. With many lightweight components, including aluminium front and rear doors, the FX30d is among the lightest vehicles in its class.
The double wishbone front/multilink rear suspension, new for the FX in 2008, is carried over to the diesel model – including on S versions Continuous Damping Control (CDC) shock absorbers and Rear Active Steering. Unlike passive rear steering systems, this design features precise, electric motor-driven control to turn the rear wheels up to one degree, helping generate a nimble steering response at low speeds and enhance stability at high speeds. The FX’s steering is vehicle-speed sensitive and honed to provide good feedback and linear responses.
The diesel V6 has been designed to operate at peak efficiency with Infiniti’s 7-speed automatic transmission, standard on all FX30d models. The Adaptive Shift Control (ASC) unit has been fine-tuned to suit the diesel’s power characteristics perfectly, resulting in best performance and optimum economy. The D setting guarantees a smooth and responsive drive, while a shift of the selector to the right engages DS mode which holds on to the gears for longer. As with the petrol FX models, there are magnesium gear shift paddles behind the steering wheel for precise manual control. Or just some fun…
The FX30d also benefits from one of the foremost intelligently-controlled all-wheel drive systems in production, Advanced Total Traction Engineering System for All Electronic Torque Split (ATTESA E-TS). An active torque management system controls a centre clutch to distribute torque front to rear according to traction requirements. The power is constantly being adjusted, from 100 per cent to the rear to up to 50 per cent to the front, so that grip is always maximized on slippery surfaces. It’s a system that comes into its own when driving on snow, mud or sand.
This all-wheel drive security doesn’t compromise handling feel on dry roads. Unlike permanent 4x4 systems, which can deaden the steering and dull the driving dynamics, the FX’s electromagnetic torque transfer system, plus its standard limited-slip differential, delivers a rear-wheel drive handling feel, even allowing for an element of oversteer. It all adds up to a more rewarding drive.
Secure braking performance is provided by ventilated disc brakes front and rear, 4-piston opposed front/2-piston opposed rear callipers. Intelligent Brake Assist (IBA) and Electronic Brake force Distribution (EBD) are standard.
Lane Departure Prevention
All FXs are equipped with elements of Infiniti’s Safety Shield, an umbrella term for a suite of technologies aimed at both avoiding accidents and lessening their effects, but the FX30d takes an important step forward with the exclusive availability of Lane Departure Prevention. Unlike rival systems which merely warn the driver when the car strays out of a designated traffic lane, LDP takes action if the warnings aren’t heeded.
An integral part of Intelligent Cruise Control, LDP utilizes a camera inside the rear view mirror housing at the top of the windscreen to detect road markings. Once these are “logged”, LDP can detect when the vehicle moves outside its designated lane and give both an audible and visual warning – unless there is steering action or use of indicators, both of which override the system. If the warnings are ignored, a brake actuator working in conjunction with the electronic stability control system applies just enough gentle braking on one side of the car to create a yaw effect and ease the vehicle back into the correct lane. LDP only operates at speeds higher than 72 km/h. The system needs to be activated by the driver each time the engine is started via a switch on the steering wheel, although the warning system is automatically on.
Designed to reduce accidents caused by inattentive driving or drowsiness, LDP represents considerable extra peace of mind for FX30d drivers. Half of all accidents in Europe in “lane departure” situations are caused by either lack of concentration or drowsiness.
It is the first time this unique Infiniti technology has been available on any car in Europe. It is available on all FX diesels – as standard on GT Premium and S Premium models – but not yet on petrol models.
Other Safety Shield features included as standard on the Premium versions of petrol and diesel models are Intelligent Cruise Control (ICC) with full speed range, Intelligent Brake Assist (IBA), and Forward Collision Warning (FCW).
ICC ensures a safe distance to the car in front while the cruise control is operating. When cruise control is off – the majority of the time for most drivers – a combination of IBA and FCW remains constantly on alert, not just warning the driver of insufficient distance to the vehicle in front but pre-loading the powerful all-disc braking system in readiness for an emergency stop, should that become necessary.
All of this technology demonstrates Infiniti’s belief in active safety alongside passive safety – for which the FX has already been awarded a five-star EuroNCAP crash test rating.
Interior design
The FX’s interior is just as successful as the exterior design at marrying the appeal of a sports car with the passenger comforts, and space, of a luxury saloon. Pure driver focus one side, pure indulgence the other – and all of it overlaid with a richness of materials and emphasis on craftsmanship that are central to the appeal of any Infiniti.
All FXs come with quilted leather seat facings, multi-adjustable front seats with heating and internal cooling, and, for rear-seat passengers, privacy glass, air-conditioning vents, armrests and plenty of in-car storage. Standard interior wood on all 2010 FX models is Cello Flame Maple, with black lacquer and aluminium trim one of the few options.
Attention to detail shows in the diagonally stitched leather upholstery and elegant analogue clock, while Infiniti insists on using as many natural materials as possible – witness not just the leather but also the real wool carpet and solid metal fittings such as the aluminium pedals.
The FX offers high-set seats and superb all-round visibility – aided by the availability of the industry-first Around View Monitor. Even the biggest fans of the “command” driving position will approve. Everything for the driver has been designed with utmost clarity, precision and an intuitive feel that will quickly allow the person behind the wheel to feel at home. The instrument panel, of Infiniti’s signature “double wave” design, follows best-practice ergonomics with the controls not just logically laid out but all matched in weight and feel.
The driver-centric nature of the FX cabin continues with a leather-wrapped multifunction steering wheel, adjustable electrically for both reach and rake. Also electrically adjustable are the seats. Infiniti works hard to get its seats right and in the FX they lack for nothing. The GT driver’s seat comes with 10-way power adjustment, including the all-important variable lumbar support to ensure long drives pass ache-free. The S gets sports seats featuring 14-way electric adjustment; both thigh and backrest bolsters can be moved in or out to ensure ideal cornering support.
Unlike some makes, the passenger is not left out in the seat control stakes: every FX comes with an 8-way power front passenger seat. With so many seat position variables, a memory would be handy; Infiniti provides one, covering seat/steering wheel/mirrors and conveniently embedded into the (standard) smart I-Key.
While the FX’s long wheelbase ensures plenty of legroom for up to five people it also allows the flagship Infiniti to double up as an effective load carrier. The rear seat backrests, split one-third/two-thirds for versatility, simply fold down to extend the completely flat luggage deck when extra boot space is needed. The rear seat backrests also recline for added comfort on longer journeys.
Equipment and features
The FX30d is available in two highly specified trim themes, GT with the emphasis on luxury, and S with a more sporting accent. As with the FX37, both GT and S are available in high-technology Premium grades which reflect a Europe-wide customer preference for top-end FXs and which are expected to be the biggest sellers.
With some small variations depending on country, diesel prices are in line with those of equivalent FX37 petrol versions. Features adjusted, the FX30d claims up to a 26 per cent price advantage over rivals such as the BMW X6 and Porsche Cayenne.
Premium models are equipped as standard with virtually every feature in Infiniti’s portfolio. That means that as well as the suite of active safety technology, every Premium version comes with Around View Monitor and a 30 Gb hard disk drive satellite navigation system complete with Michelin Guide recommendations, key ingredient of Infiniti’s much-praised Connectiviti+ information and entertainment platform.
On the music front, Premium versions of both GT and S get a 10 Gb Music Box which can store the equivalent of 300 CDs – and, as standard, an 11-speaker Bose® Premium Sound System on which to enjoy them.
All this is on top of one of the most generous specifications in SUV history. Among the standard features of the FX30d in GT form are: 7-speed automatic transmission, intelligent all-wheel drive, leather upholstery, heated and cooled front seats, bi-Xenon cornering headlights (AFS), rear view camera and parking sensors, powered front seat adjustment (with driver’s seat memory), electric reach and rake adjustment for steering wheel, glass sunroof, 20-inch light alloy wheels, I-Key with smart access, cruise control, Scratch Shield self-healing paint and the standard Connectiviti package of 2 Gb Music Box with CD reader along with a 7-speaker audio system with USB/iPod connectivity and AUX-in RCA.
The FX30d in S form ramps up the sporting appeal with powered front sports seats, Continuous Damping Control (CDC) shock absorbers, 21-inch alloy wheels and Rear Active Steering (RAS), a system which enhances both stability and agility and which thus far has been available only on the flagship petrol model, the FX50 S.
Connectiviti
Since launch 98 per cent of all FXs sold in Europe have been fitted with Connectiviti+, among the car world’s most complete and user-friendly multimedia systems with the voice-recognition navigation powered by a 30 Gb hard disk drive.
Standard on all Premium models, Connectiviti+ offers 3D graphics on the 8-inch high-resolution touch screen – points of interest (POI) and some motorway intersections are displayed with astonishing 3D clarity. Other navigational aids include exclusive access to the Michelin Green and Red Guides, with comprehensive information on restaurants, services and tourist attractions in 20 major European cities. The system offers the option to select a scenic route to the destination, while real-time traffic information, supplied via RDS-TMC, ensures prompt route revisions to help avoid traffic congestion. Depending on country, automatic speed/red light camera warnings and post code search are included, too.
The screen can be used to watch DVDs – but only when the vehicle is stopped and handbrake on. Album cover artwork or photographs (JPEG and DIVX formats) can also be displayed.
Connectiviti+ includes a 10 Gb Music Box with sufficient memory to store up to 300 CDs, all tracks clearly labelled thanks to the Gracenote music database integrated into the HDD. iPods simply plug in to the USB port, automatically charging the iPod, or other MP3 device, as well as displaying song, album and artist information on the screen. Driving the iPod is easy – via the buttons on the standard multifunction steering wheel. Other devices can be connected to the audio system via an aux-in socket – or wirelessly via the unit’s Bluetooth audio streaming function.
Bluetooth also takes all the hassle out of using a mobile phone in the car. Connectiviti allows full phone integration for safe hands-free operation via a standard voice recognition system. One, moreover, that doesn’t sound like you are communicating with an alien.
A master Infiniti Controller takes the guesswork out of operating the system, while the touch screen, steering wheel buttons and voice recognition offer alternative operating modes.
The standard Connectiviti system, as fitted to GT and S models, offers most of these features but without the satnav and with a 7-inch screen and 2 Gb hard disk Music Box on to which CDs, in either MP3 or WMA formats, can be automatically downloaded.
LIVING WITH THE INFINITI FX30d
Safety
High levels of passive safety were a priority at the design stage. As a result, the FX has a full complement of six airbags, with dual-stage front airbags, seatbelt sensors and passenger seat occupancy sensor. The front seats incorporate hip and thorax bags, while there are front-to-rear curtain airbags for protection in a side impact. In EuroNCAP crash testing, the FX is rated at the maximum five stars.
Infiniti is constantly striving to innovate in the area of active safety, introducing systems under the Safety Shield banner which help the driver avoid an accident in the first place. With the arrival in Europe of Lane Departure Prevention, the FX30d sets a standard no other SUV can match.
Quality
Infiniti is synonymous with vehicle quality, and that’s something that doesn’t happen by accident.
On the Tochigi production line in Japan every vehicle – not just every tenth – is laser scanned to ensure that panel gaps are within prescribed limits.
During the design and development phase, new models are exhaustively tested not just at Infiniti’s Hokkaido proving ground but also at the Tochigi and Motegi test and race complexes in Japan. Infiniti also has a vast 12.34 million square metre hot weather testing base in Arizona.
Testing every Infiniti in the harshest of conditions and over thousands of kilometres ensures the durability and peace of mind that buyers can expect from the products.
Total Ownership Experience
Total Ownership Experience, a system honed to perfection around the world since Infiniti’s inception 20 years ago, puts the Infiniti owner first with VIP-type levels of service care. It’s a bespoke approach to meeting individual owners’ needs which applies at every stage of choosing, buying and running an Infiniti.
The showrooms, like the service, are not like those of other brands, either. Infiniti Centres epitomise “modern luxury”. They are built on a grand scale to be visually and technologically stunning but also welcoming and relaxing. Thirty five Centres in 16 European countries are open already, with many more to follow.
(ends)
• Infiniti comes from Japan. Its line-up of performance sedans, coupés, convertibles, SUVs and crossovers is now being launched across the globe through a dedicated network of Infiniti Centres or dealerships which share a commitment to individualised and exceptional customer service. For more information, see Infiniti.com
• Infiniti Europe has to date opened 35 Centres including the cities of Paris, Madrid, Barcelona, Valencia, Milan, Athens, Antwerp, Warsaw, Rome, Zurich, Rotterdam, Sofia, Amsterdam, Prague, Padova and Geneva.
PRESS INFORMATION AND PHOTOGRAPHS ARE AVAILABLE FROM www.infinitipress.eu. NO PASSWORD IS REQUIRED. OR FOR FURTHER INFORMATION, PLEASE CONTACT:
Wayne Bruce
Communications Director
M: +44 7768 802176
E: wayne.bruce@infiniti.eu