ROLLE, Switzerland (February 25, 2011) – Full coverage of the unveiling of ETHEREA, the luxury model that points the way to a future compact entry-level Infiniti, will be streamed live from the 81st International Geneva Motor Show starting 12.15pm CET on Tuesday 1 March.
At www.infiniti.eu everyone can follow the entire press conference from the Infiniti stand in Hall 1 when the high-tech secrets and segment-busting style behind a key model in Infiniti’s history will be revealed.
Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit, has called ETHEREA “a new type of luxury for a new type of buyer.”
A special ETHEREA section of Infiniti’s portal goes live from 28 February prior to the unveiling on 1 March. No password is required.
Notes to editors
• The ETHEREA e-Press kit will be available from 10.00am CET on March 1 at www.infinitipress-etherea.com . A full selection of images, including interior, will be available and no password is required.
• Specifications and pricing of the entire Infiniti range can be downloaded from www.infinitipress.eu
• Infiniti comes from Japan. Its line-up of performance sedans, coupés, convertibles, SUVs and crossovers is now being launched across the globe through a dedicated network of Infiniti Centres or dealerships which share a commitment to individualised and exceptional customer service. For more information, see Infiniti.com
Press information, Photographs and videos are available from www.infinitipress.eu. no password is required.
For further information, please contact:
Wayne Bruce
Communications Director
M: +44 7768 802176
E: wayne.bruce@infiniti.eu