• Most exclusive EX ever available
• Just 150 for all of Europe – each with membership of invitation-only Relais & Châteaux Club 5C
• Based on high performance EX30d GT Premium and equipped with innovative safety technologies as standard
• Malbec Black paint, special alloy wheels and graphite leather add up to a stunning way to make an entrance
• One night with dinner and breakfast for two in a Relais & Châteaux hotel
ROLLE, Switzerland (20 January 2011) – Demonstrating that where you go can be just as rewarding as how you get there, Infiniti’s new model – the most seductive EX ever – comes with a VIP pass to a selection of the world’s most beautiful hotels and restaurants.
The new and strictly limited edition EX30d Black Premium marries Infiniti’s passion for luxury and performance with the passion for hospitality and fine cuisine that is Relais & Châteaux – for what is probably the most exclusive automotive offer of the year.
As befits a model limited to just 150 for all of Europe, the EX Black Premium owner is automatically entitled to join the Relais & Châteaux Club 5C where membership is by invitation only and the benefits simply cannot be bought.
THE GETTING THERE
Launched simultaneously across all of Infiniti’s European markets, each 238 PS V6 diesel-powered Black Premium offers both a stunning drive and a spectacular way to arrive. Setting off the coupé crossover’s indulgent (and exclusive, for an EX) Malbec Black paint to perfection are 19-inch five double-spoke alloy wheels, sunroof and polished aluminium roof rails. The interior is just as special, with its Bose® sound system, graphite leather interior and highlights of aluminium and black lacquer.
Hailed as the original coupé crossover for its dashing looks and agile handling, the Black Premium delivers everything the EX30d is known for – including a class-leading 550 Nm of torque and thrilling drive – with the style, luxury and standard features that you would love to drive to visit a Relais & Châteaux property.
Based on the top-selling GT Premium, the Black Premium is comprehensively equipped as standard with an array of advanced technologies to rival anything in the compact crossover class. Standard features include Around View Monitor, Intelligent Cruise Control, Lane Departure Prevention and Blind Spot Warning as well as state of the art entertainment and communication systems.
THE STAYING OVER
As official automotive partner to Relais & Châteaux – a unique association of more than 500 of the world’s greatest hotels and restaurants – Infiniti is proud to be able to offer EX Black Premium owners something that literally cannot be bought – membership, for two years, in the exclusive Relais & Châteaux Club 5C programme.
Created in 2004 as a way of sharing more of the Relais & Châteaux experience with its most loyal clients, these Relais & Châteaux “ambassadors” are looked after more like house guests than hotel customers.
Like Infiniti, the Club 5C is based on a philosophy of hospitality and in particular a passion to share some of the treasures behind the five key words – Courtesy, Charm, Character, Calm and Cuisine – at the heart of the Relais & Châteaux experience.
Each Relais & Châteaux hotel has its own individual take on offering 5C members some unique gift or “Discovery Privilege”. Thus, the 5C member might create its own, customized scent in the Galimard studio, or visit the market with the chef to select the produce for lunch that day. They might enjoy a guided tour of the grounds from the head gardener, or be privy to cultural or historical insights on the property and the surroundings from the general manager.
It is on top of what 5C members can expect in every Relais & Châteaux establishment: a VIP welcome, personalized attention from a dedicated Concierge Service and invitations to exclusive events. Just what the Infiniti customer is already used to, in other words.
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And of course, every 5C member on arrival benefits from a room upgrade, availability permitting.
So that the 150 EX Black Premium owners can fully appreciate what the Club 5C offers, the first sumptuous night is on Infiniti. In fact each of the special EXs comes with a Lys d'Argent, valid for a double room for one night, dinner with drinks and breakfast for two people in one of more than 200 Relais & Châteaux hotels around the world.
From the grandest establishments in capital cities to spectacular rural or coastal retreats, the EX Black Premium driver’s destination could be Europe – another excuse to take the EX for a drive then – or as far afield as Morocco. Or Mexico. Or French Polynesia.
With typical Infiniti attention to detail there’s even a Relais & Châteaux guide in the glovebox to help owners decide where to enjoy their memorable stopover.
Available to order now at Infiniti Centres in Europe (visit www.infiniti.eu to locate nearest Centre).
Ends
Notes to editors
• About Infiniti
Infiniti comes from Japan. Its line-up of performance sedans, coupés, convertibles, SUVs and crossovers is now being launched across the globe through a dedicated network of Infiniti Centres or dealerships which share a commitment to individualised and exceptional customer service. For more information, see Infiniti.com
Press information, Photographs and videos are available from www.infinitipress.eu. no password is required.
For further information, please contact:
Wayne Bruce
Communications Director
M: +44 7768 802176
E: wayne.bruce@infiniti.eu
• About Relais & Châteaux
Relais & Châteaux is an exclusive collection of 500 of the finest hotels and gourmet restaurants in 60 countries. Established in France in 1954, the Association’s mission is to spread its unique art de vivre across the globe by selecting outstanding properties with a truly unique character.
Furthermore, Relais & Châteaux is also a family of hoteliers and Grands Chefs from all over the world who share a passion for and a personal commitment to ensuring their guests are privy to moments of exceptional harmony. To choose Relais & Châteaux is to experience an unforgettable celebration of the senses. From the vineyards in Napa valley to the beaches in Bali, from the olive trees in Provence to the lodges in South Africa, Relais & Châteaux offers a chance to explore the Route du Bonheur and discover a special place in a variety of destinations.
The Relais & Châteaux signature reflects this ambition: “ALL AROUND THE WORLD, UNIQUE IN THE WORLD.“
For more information about Relais & Châteaux, visitwww.relaischateaux.com.
Press Contact:
Bureau de Presse Pascale Venot
Mia Vieuxbled
T: +33 1 53 53 44 60
M: +33 6 79 48 03 65
E: miav@pascalevenot.com